The bestselling, award-winning classic on how maverick companies have passed up the growth treadmill to focus on gretness, now in a revised and updated tenth-anniversary edition.
It has long been a business article of faith that great companies, by definition, constantly focus on maximizing their revenues year after year. Yet quietly, under the radar, a growing number of undeniably great compabnies have rejected the pressure of endless growth to focus on more satisfying business goals.
Veteran journalist Bo Burlingham takes us deep inside fourteen of these remarkable comapnies that have chosen to march to their own drummer. He shows the leaders of these small giants recognized the full range of choices they had about the type of company they could create and made the choice to pursue greateness by placing other goals ahead of getting as big as possible as fast as possible. And he shows how we can all benefit by questioning the conventional definitions of business success.
About the Author
Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome."
This well-written book should inspire thousands of entrepreneurs to reject a mantra of growth for growths sake in favor of a passionate dedication to becoming the absolute best. Bo Burlingham reminds us of a vital truth: big does not equal great, and great does not equal big. (Jim Collins, author of Good to Great)
It aims to do for small private companies what In Search of Excellence did two decades ago for big public companies: shine a light on a handful of business practices the author admires, and which he believes are the reason some companies consistently do better than others. (Joseph Nocera, The New York Times)
Small Giants is one of the most relevant and articulate arguments for staying bold and creative, intimate and manageable as I have ever read. I guarantee that expression and the arguments for staying small will cause a collective sigh of relief from thousands of entrepreneurs. (Anita Roddick, founder of The Body Shop)
With new management books arriving by the boatload, Bo Burlingham has somehow managed the near impossiblehes given us a true original. Moreover, in the process he may have discovered the most interesting and under-reported corner of the U.S. economy. In short, Small Giants is a Large Masterpiece. Bos reporting is stupendous, and his writing and storytelling skills make the book equal parts fun and profound. (Tom Peters, author of In Search of Excellence)
The fourteen companies that Bo Burlingham... features in his new book Small Giants demonstrate conclusively that a company can resist the temptation to keep getting bigger and biggerand wind up better for it. (Cecil Johnson, The Fort Worth Star- Telegram)
For all you harried entrepreneurs out there, Bo Burlingham has a reassuring message: Relax. Bigger isnt necessarily better. The wonderful stories in Small Giants show you how to prosper by retaining the vision of excellence that got you into business in the first place. (Rosabeth Moss Kanter, author of Confidence)
Bo Burlinghams done for private companies what Jim Collins did for public companies in Good to Great. (Steve Pearlstein, The Washington Post)