VIRTUAL: Matt Johnson & Tess Misiaszek at Hudson Library [11/2]
The Hudson Library will be hosting Matt Johnson and Tess Misiaszek on November 2nd at 7:00pm. They will be discussing their new book, Branding that Means Business: How to Build Enduring Bonds between Brands, Consumers and Markets.
*Note: this is a virtual event and you need to register to join. If you'd like to register, please click here.
that Means Business: How to Build Enduring Bonds between Brands, Consumers and Markets. In this revelatory guide, Johnson and Misiaszek guide entrepreneurs on how to craft, sustain and scale their brand to connect with consumers and tune out the noise from other competitors. In today’s fast-paced world of immediate gratification, it’s imperative for entrepreneurs to find opportunities that differentiate their product and allow customers the chance to fall in love with it. Using a unique approach that combines experience, industry best practices, psychology, sociology and anthropology, entrepreneurs will see how a well-crafted brand will not only serve their business but also connect people. The Burton D. Morgan Foundation generously supports the Hudson Library & Historical Society’s Entrepreneurship Series.
Matt Johnson, PhD is a researcher, writer and professor at Hult International Business School in San Francisco. He is a writer for Psychology Today and a regular contributor to Forbes, BBC and Business Insider. Much of his research and writing is related to applying the work of neuroscientific perspectives to better understand consumer experience and decision making, along with topics related to the human side of business.
Tess G. Misiaszek, PhD, MPH is a professor at Hult International Business School and specializes in developing human capital strategies to improve business communications. Previously, Dr. Misiaszek was CEO of Empathetics, Inc., a company that developed empathic communications training for healthcare professionals.
A revelatory guide on how to build, sustain and grow a brand.
A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons.